This is a brutal review of Ford’s new “Way Forward” campaign. Cutting capacity is a must and all of the Detroit based auto companies are doing it, but Pete doesn’t seem to think highly of what Ford is saying about their turn around. The situation is pretty easy to explain. There is the ability to make many more cars than there will be purchased. The 100 billion dollar question is what to do about it. The best answer to date is to design and build cars that people want to buy. Not the best of times for Detroit.
posted by Garble at 6:21 AM
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6 Comments:
So this guys only complaint about what Ford is doing right now is the fact that they didn't do it 10 years ago? I'm sorry but I don't think I can agree with a man who thinks giving 30,000 AMERICAN employees the axe and shutting down 14 plants is good idea. In fact, I think he (along with Bill Ford and Mark Fields) should be deported to China.
I thought he was writing more about the recognition of a crisis than the specific cuts to capacity. The way I read it was; "I can't believe ford brass didn't know there was a crisis until now." Not "About time they fired some people."
Either way he stated at the end of the article that he agreed with what they are doing. If that fucker is so smart how come he's not running Ford instead of some pisswilly website.
Ford (like the rest of Detroit) can make more cars than it can sell. That's a serious problem. No amount of wishful thinking is going to change it and it takes time and money to "design exciting vehicles that people want to buy What's your solution?
I never said I had a solution. It's not my fucking job to make one. But there has to be some alternative to putting huge amounts of american workers out of jobs. The plain truth of it is, Ford doesn't give a fuck, and they want to make MONEY. Why don't you think of something, smartass.
Ford is a for profit company. Of course they care about making money there are three good reasons for this. One is that if you don’t make money than eventually your creditors will force you into bankruptcy. That’s really bad. The owners of the company loose everything, the pension fund is gutted and turned over to the PBGC, and everybody takes a huge hit to salary, benefits, etc. etc. The only people that come out ahead are the lawyers. I’m not defending what they’re doing. I think it’s terrible and I think they way that their announcing it is a mistake. I just don’t know what else ford can do. If the management had seen this coming 15 years ago they might have been able to avoid it or at least engineer a soft landing. But they didn’t and now the situation is what it is.
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